Cheryl Shaw Shaw Sell DC
I met Cheryl Shaw in 2017 at GreenLine Real Estate. She’s a top-selling real estate agent who built a strong brand for herself with Shaw Sells DC. As her business began to grow beyond Washington DC, she felt it was time for a new brand identity.
The original logo I created for her team had a few issues—okay, a lot of issues. The DC icon gave the impression that she only sold homes in DC, and it didn’t reflect her unique style or her love for art, culture, and community.
Logo Development
Knowing Cheryl was a huge fan of African culture, I decided to draw inspiration from African patterns. After several rounds, we landed on the double 'S' symbol, which resembles townhomes and represents the connection of a community.
For the font, I chose a bold sans-serif style that complements the symbol.
Color Exploration
Even though bright and vibrant colors matched Cheryl’s personality, we agreed that natural tones better suited the organic nature of the symbol and felt more professional.
The social media graphics are original, artistic, and functional. The organic curves from the logo are incorporated into the banner design. The signature green and gray pair perfectly with warm skin tones, while the hand-written header fonts add a personal touch.
